ANDRE BADENHORST

André Badenhorst is one of South Africa’s most compelling visual storytellers, celebrated for his surreal, cinematic approach to photography that fuses fine art, music culture, and commercial aesthetics. With roots in conceptual portraiture and a background steeped in graphic design, André’s work is defined by bold colour palettes, meticulous lighting, and hauntingly imaginative compositions that blur the line between reality and fiction.
From the moody, stylized portraits of South Africa’s top musicians also including Fokofpolisiekar, Silvablack, and The Parlotones, to editorial and commercial campaigns that carry a distinct emotional depth, André’s images are charged with narrative and atmosphere. His creative process is deeply intentional, often involving elaborate sets, custom props, and highly controlled lighting to fully realize the story behind each frame.
André is a Brand Ambassador for Godox, a global leader in photographic lighting and support systems. His affiliation with these industry powerhouses reflects both his technical precision and creative innovation. Previously honoured as a Fujifilm Ambassador, André continues to push visual boundaries and shape the aesthetic of a generation.

Whether capturing South Africa’s cultural icons or crafting visually arresting commercial work, André Badenhorst’s photography leaves a lasting impression, bold, immersive, and unmistakably his own.